“Bold looks, eccentric outfits, confident manners: Milanesi are the beating heart of a city whose reputation enchants the world. To us, every passer-by represents the quintessential spirit of Milan. They’re all unique.”

So say the anonymous founders of Milanesi a Milano, an Instagram account that has won nearly 80,000 followers over the last eight months thanks to its faithful chronicling of real Milanese street style—and strictly no #ad hype—in Italy’s fashion capital.