Proposed US tariffs on Mozzarella di Bufala Campana PDO risk undoing years of investment to build market share in the United States, where the product has gained traction among consumers despite persistent logistical hurdles.

The US accounts for around 10% of total exports of the protected-origin cheese, with an export value of more than €30mn. While current figures are significant, industry representatives warn that the real threat lies in stifling the sector’s long-term growth potential in the American market.