New road code in Italy: is it causing a decline in wine consumption in restaurants?

Jan 25, 2025 397

BY: We the Italians Editorial Staff

The recent changes to Italy’s road code have raised concerns about the future of wine consumption, particularly in restaurants. Under the new regulations, stricter rules regarding alcohol consumption while driving have been introduced, alongside increased fines for those caught driving under the influence.

This has had an immediate impact on the restaurant industry, where wine sales have seen a noticeable decline, especially in places that traditionally offer wine pairings with meals. According to several reports, the effects of these new regulations are becoming apparent. Restaurant owners are worried that the new rules will discourage customers from drinking wine, even if they plan to consume it responsibly and in moderation.

Many customers, fearing the possibility of a breathalyzer check on their way home, are now more hesitant to order wine with their meals. This shift in behavior is particularly noticeable in cities like Bologna, where wine has long been an integral part of dining culture.

The situation has prompted some restaurateurs to adapt by offering alternative solutions, such as encouraging customers to take unfinished bottles of wine home. The concept of "take-home" wine has gained traction as a way to preserve the social experience of wine drinking without the concerns over alcohol consumption while driving. Many restaurants are now offering customers the option to purchase an unfinished bottle at a reduced price to enjoy at home later.

While the idea of reducing alcohol-related accidents is widely supported, the economic consequences for the restaurant industry have become a point of contention. Many restaurateurs fear that the decline in wine sales could lead to significant losses, as wine often represents a substantial portion of restaurant revenue. The impact is felt not only in terms of revenue but also in the overall dining experience, as wine has traditionally been seen as a key element of Italian gastronomy.

Some experts suggest that the road code reform might need to be adjusted to strike a balance between safety and economic sustainability. As the debate continues, it remains clear that while the new road code aims to promote public safety, its unintended consequences on the restaurant and wine industries are a growing concern. The challenge lies in finding ways to support both responsible drinking and the cultural and economic significance of wine in Italy.

You may be interested