World trade in still wines is marking time, with volume declines in the last year of around 5% (rising to 7% in the Italian market. ed.), but the premium trend in consumption is increasing, starting precisely with Italian reds.

According to the analysis of the Unione Italiana Vini (Uiv) Observatory on market trends over the past 12 years, made-in-Italy wine has in fact seen a fourfold increase in volume sales of still wines in the super-premium range (over 9 euros per bottle ex-cellar) over the period, with an average annual growth of 13%.