Seven out of 10 bottles of Nobile di Montepulciano wine are sent to markets all over the world. The estimated production value is 65 million euros, and the total value, including real estate assets, vineyards and related industries in the area, is close to 1 billion euros.

But, the wine that the scholar (and the highest ranking doctor at the Court of the Medici, ed.), Francesco Redi, defined as “the king of all wines” in his poem, “Bacchus in Tuscany” written in 1685, was a star player on the wine market as early as the Middle Ages. Evidence has come to us through a rare trading contract, dated October 17, 1350, preserved in the Madonna de' Ricci (cross bearers) collection of the State Archives in Florence.