"Plants and flowers will never cease to amaze me, to fascinate me, to be my inexhaustible source of inspiration.” These are the words of Daniela Villa, technical director and co-founder of L’Erbolario, an 100% Made in Italy brand that specializes in natural and organic beauty products.

It was founded in 1978 by Daniela and her husband, Franco Bergamaschi. The couple started making natural cosmetics in their own home using only plant-based ingredients, and quickly gained a reputation for their high-quality, eco-friendly products.