Parma Food Valley is a unique land where food is the key to memorable experiences, as an example of effective promotion and enhancement of the area and its products of excellence: creativity, excellence, future, and events are the pillars on which the Parma Food Valley brand rests, serving as a container of stories with food as protagonist. Parma Food Valley is the Italian territory with the highest number of typical products protected by quality trademarks.

The first Italian city designated a UNESCO Creative City of Gastronomy. The brand, created by the Parma UNESCO Creative City of Gastronomy Foundation, is promoted with the support of the Consortia for the Protection of Parmigiano Reggiano PDO and Prosciutto di Parma PDO, by Parma Alimentare and by prominent food companies such as Barilla, Mutti and Rodolfi Mansueto, Parmalat and "Le Alici a Parma".