
BY: Ilaria Vesentini
Just nine months after the inauguration of their plant in Crespellano—a €500 million investment with 600 new jobs, making it the largest facility that produces tobacco sticks for low-risk IQOS ‘cigarettes’ in the world—Philip Morris has announced that it will double down on its Bologna-based factory: another €500 million and up to 600 further hirings, including mechanical, chemical, and electronics specialists, in order to satisfy the booming demand for smoke-free electronic devices.
The goal is to become fully-operational by 2018, with a worldwide productive capacity of 100 billion “HEETS” (tobacco sticks) per year, between Bologna’s mega-factory (which was initially planned to produce 30 billion HEETS per year) and their other plants in Europe, which are either being built or reconverted.
SOURCE: http://www.italy24.ilsole24ore.com
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