According to the latest Italian association for industrially preserved vegetable food (Anicav) data, processed tomatoes (including derivatives) industry stood its ground also in 2017 as one of the bulwarks of the Italian agri-business, with an exports turnover equaling around 1.5 billion euro.

This clearly testifies to the fact that even in times of crisis consumers favour quality. Italian preserved tomatoes registered a general upward trend in almost all foreign markets, thanks to the popularity of the Mediterranean diet and Italian cuisine. This is happening notwithstanding the fact that in some countries, like Germany, some Eastern countries, or even Australia and the United States, competitors offering processed tomatoes’ products of modest quality on all commodities are burgeoning.