Since 2009, when the Prosecco world found its new formula, with the establishment of the Prosecco Doc, the Conegliano Valdobbiadene Prosecco Docg and the Colli Asolani Prosecco or Asolo Prosecco Docg (as per the decree of July 17, 2009), the large Veneto territory, enlarged to Friuli Venezia Giulia to include the hamlet of Prosecco in the municipality of Trieste, a geographic anchor for the protection of European appellations (which protect the origin of the wine, not the grape variety), has become the economic locomotive of Italian wine, driving exports (which continue to grow at double digits in 2022) and beyond.

The three appellations, looking at data from “Cantina Italia”, on average account for 10% of Italian PDO wine cellar stocks. A volume of fire that, in 2021, touched 750 million bottles (including 627.5 of Prosecco Doc, 100 of Conegliano Valdobbiadene Prosecco Docg and 21 of Asolo Prosecco), for a total turnover estimated at more than 3.5 billion euros.