A new study from CV Villas has revealed Europe’s most underrated luxury destinations, and the quiet Italian region of Umbria tops the list. The travel agency analyzed reviews for top attractions across 50 lesser-visited European locations to uncover hidden gems that offer both luxury and authenticity. Umbria earned an impressive “underrated luxury score” of 94.67 out of 100.

Bordering Tuscany, Lazio, and Le Marche, Umbria is often called the green heart of Italy. Unlike its more famous neighbor, Tuscany, Umbria remains uncrowded, offering visitors a more intimate and authentic Italian experience. This landlocked region is known for its medieval hill towns, beautiful forests, and world-class cuisine.