Conegliano Valdobbiadene Prosecco Docg better than Champagne, Franciacorta and Trento Doc, when it comes to brand positioning. This is the result of a survey commissioned by the Consortium for the Protection of Prosecco Superiore to Ipsos, which investigated the perception of the product among consumers.

The data says that the Conegliano Valdobbiadene Prosecco Superiore Docg brand is "in pole position among the various sparkling wines", as Enzo Risso, Ipsos scientific director, pointed out during the presentation of the District Report 2023, edited by Cirve.