Sales of Italian wine suffering but sparkling wine faring better

Dec 01, 2016 324

by Emanuele Scarci


Slowdown in the US, growth in China. Wine Monitor's forecasts on purchases of wine in the top eight markets (which account for approximately two thirds of world imports) are decidedly negative: the US are likely to close the year with a less than 2% growth over 2015, the UK will import less wine (-9%), and so will Germany (-4%) and Russia (-3%). On the positive side, Japan will post a 3% increase whereas China will continue to grow at a considerable pace, almost +20%.


In September, sales of Italian wine in China exceeded €90 million worth. However, despite a 28.1% increase in sales of Italians wine, China, which ranks fourth among global wine buyers, still only ranks tenth for Italian wines, with a 5% market share. No doubt this will be one of the main topics of discussion for a convention slated for take place on December 6 at Veronafiere's wine2wine event, titled "The wine market in China: what next?"

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Fonte: Italy24

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