Fresh Up Your Life, the project promoted by CSO Italy and financed by the European Union returned to the USA at the Winter Fancy Food show, which ended on January 17 in Las Vegas, and was attended by Conserve Italia, at the West Hall 2077 – Italy, where it brought the best of Italian tomato preserves.

Today, the USA is one of the main sales markets for fresh European food: the fruit and vegetable market is worth 5 billion dollars and in terms of exports, Italy is showing extremely positive progress both in terms of value and quantity for tomatoes for processing.