Between June and August 2025, Italy’s seaside towns are expected to welcome around 20.7 million visitors and record 110.1 million overnight stays—up 2% and 1.1% respectively compared to summer 2024. These figures represent nearly half of all summer tourism nationwide and reinforce Italy’s role as a global leader in beach tourism.

In raw numbers, arrivals are projected to grow by over 400,000, while overnight stays will increase by nearly 1.2 million. Domestic tourism will remain dominant, with Italian travelers accounting for 56.8% of all overnight stays, a modest rise over last year. However, the most significant growth is seen in international tourism, with foreign tourists expected to generate 47.5 million overnight stays—an increase of 840,000, or 1.8%, compared to the previous summer.