Over the last couple of decades, all the major motorcycle brands have been getting bolder and more creative. Technology in the motorcycle industry has come a long way, and sportbikes seem to always be improving.

The old cliché of Italian bikes being the most stylish is no longer a given. Other European makes have become bolder, challenging various design themes, the traditionally muted Japanese designs have also given way to some good-looking heritage editions and futuristic concepts. All this has forced Italian motorcycle manufacturers to improve in every respect, no longer purely relying on design for sales.