Summer 2023 turned out to be a highly successful season for Italian museums, with exponential growth in visitor numbers and record ticket sales, confirming Italy as one of the world’s most popular cultural destinations. According to data presented by the Digital Innovation Observatory for Culture of the Milan Polytechnic School of Management, the number of visitors to Italian museums, monuments and archaeological sites rose by 16 percent last year compared to 2019 and ticket sales were up 27 percent in the same period.

Record-breaking Italian museumsAmong the world’s most popular museums, the Uffizi Gallery in Florence had more than 5 million visitors in 2023, an increase of 27.8 percent from the previous year. The Vatican Museums in Rome also continued to welcome huge numbers of tourists from around the world, and Turin recorded very positive figures too.