Valpolicella wines are heading into the states of Washington, Oregon, Utah, Nevada, and Texas, after having toured the big cities of the East Coast with the Valpolicella Consortium.

The expansion strategy is based on GDP numbers in many states that indicate growth opportunities in the market for Valpolicella. Americans already enjoy Valpolicella, as shown by the value of exports of Valpolicella Doc, which have risen by 17%; 15% for Amarone and 5% for Ripasso.