Wine culture is deeply rooted in the community, and in popular and agricultural history. It is made up of the hard work of generations - strong hands and arms that have worked the land. But also ancient traditions and magical rites, small villages and hills of vineyards that bear names of times gone by, farmhouses and castles.

All of this is narrated in some of the most exquisite pages of Italian literature, from Cesare Pavese to Giuseppe Fenoglio, who, even during the Resistance, in a game of cross-references of place names and moods, told the beauty of their common land of origin. This is the essence of one of the most important and beautiful wine territories in the world, Langhe, Roero and Monferrato.