The word rinascita, or rebirth, has never sounded so beautiful. We pronounce it ree-nah-she-tah, and it has the same root and origin as Rinascimento, or Renaissance, that period in Italian and European history that gave us Leonardo, Michelangelo, Raffaello and Lorenzo de’ Medici. Rinascita is a noun that comes from a verb, rinascere (to be reborn), which in turn is cousin with nascere (to be born). 

A “rinascita” is something that brings light into your life and lifts you up from trouble and worry, just like it happens with the phoenix rising from its own ashes; indeed, the phoenix (we call it fenice in Italian) is a common symbol of rebirth and renewal, in all cultures.