The new summer vacation trend? The food experience, which goes far beyond going to markets and farms or wineries. With the arrival of the warm season, food and wine tourists are preparing to organize their vacation to discover typical products in the “active” mode, that is, living firsthand an experience to discover flavors and traditions in wineries, dairies and historic restaurants but also in ad hoc festivals and crafts.

With one goal: to quench the hunger for knowledge as well, pushing beyond the traditional ways of enjoying the experience to become part of the history and tradition of a place. A new trend emerges in the summer season forecasts of the Italian Food and Wine Tourism Report, edited by Roberta Garibaldi and produced under the auspices of the Italian Food and Wine Tourism Association with the support of Unicredit, Visit Emilia, Valdichiana Living and Smartbox.