It made them colorful, dedicated to the joy of living, and with some of the most famous cities in the world, such as New York, and also capable of lighting up and becoming lamps, and so on and so forth.

And now Ceci, a Lambrusco brand, one of the most “pop” wines ever - capable of uniting generations, between young people looking for wines that are not too alcoholic and more mature people who over the years have learned to love one of the wines that have always been best-selling in Italy - relaunches with its Lambrusco To You, in an opaque black glass bottle that becomes a real blackboard, an untouched canvas on which is possible to write or draw. With the bottle comes two white chalks and an “eraser”, the typical one made of rolled felt, which transports the generations back to school memories.