Thanks to CostcoAuto.com, we are learning that Alfa Romeo has planned a significant price reduction for its 2024 Giulia and Stelvio models in the United States, aiming to enhance their market competitiveness. The move comes as part of Stellantis’ strategy to position Alfa Romeo for greater success in the highly competitive luxury car market, particularly against German brands.

The price cuts are expected to make the Italian automaker’s offerings more appealing to potential buyers who have traditionally favored competitors like BMW. While the pricing for the upcoming model year is yet to be officially listed on the Alfa Romeo website, details from order guides provide insights into the new pricing structure.