Antonio Pasin Steered Radio Flyer Red Wagons Upward

May 30, 2014 2361

by Sonja Carberry

One big push. That's what Radio Flyer CEO Antonio Pasin pondered for his fledgling wagon business. By 1930, his wheeled toys had made inroads with American consumers, and his factory turned out 1,500 a day. But amid the Great Depression, company cohorts urged a conservative approach. That's not how Pasin (1897-1990) rolled.

With bravado and savvy business maneuvers, the Italian carpenter cornered the market with his iconic red wagon. Many decades thereafter, the company boasted that 75% of U.S. families had owned a Radio Flyer.

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Source: http://news.investors.com/

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