Feb 19, 2014
1644
Beauty Leader to Launch Signature Scents for Iconic Italian Lifestyle Brand Vespa. Leading global beauty company Coty Inc. COTY and Piaggio Group (PIA.MI) the leading European manufacturer of two-wheel motor vehicles, announced today the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.
Vespa is one of Italy's most iconic brands. A symbol of Italian style, technology, creativity and elegance worldwide, Vespa is not just a scooter, but an icon. Having sold over 18 million scooters since its creation in 1946, Vespa's success is a truly unprecedented phenomenon.
Source: http://www.menafn.com
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