Evine Live Inc. ("Evine"), a multiplatform video commerce company (evine.com), today announced the premiere of Frankie Avalon Foods, an assortment of authentic Italian cuisine, from entertainment legend, Frankie Avalon. Debuting May 28 during Evine's "Wonder.Full.Memorial Weekend" event, Avalon will appear live on-air to present a variety of gourmet foods, including appetizers, entrées and desserts.  

"I'm thrilled to welcome Frankie Avalon to the Evine family and look forward to giving our customers the opportunity to sample authentic, gourmet-quality foods from this entertainment icon," said Bob Rosenblatt, Chief Executive Officer of Evine. "Frankie is an experienced video commerce veteran, and coming from QVC, he brings both live selling experience and a large following of fans who have hungrily awaited his return to our space. We're ready to roll out the red carpet and welcome these fans to Evine with the premiere of Frankie Avalon Foods."