Lady Gaga’s delightfully over-the-top performance in 2021’s House of Gucci — as Patrizia Reggiani, infamously convicted of hiring an assassin to kill her ex-husband, Maurizio Gucci, heir to the iconic Italian fashion house — was, alas, not enough to redeem an otherwise bloated, dour, disorganized mess of a film. But by god, Gaga was going to sell it to you anyway.

House of Gucci’s press tour was, if anything, even more of a spectacle than the film itself, thanks to Gaga’s ability to whip out some pull quote–worthy lines in what seemed like every new interview. Perhaps haunted by her much-memed “there could be 100 people in a room” spiel, which she trotted out seemingly dozens of times in praise of costar and director Bradley Cooper while they were promoting the far superior A Star Is Born, Gaga committed to shaking things up this time around.