Nutella changes its recipe, Ferrero Rocher turns into squares, and Tic Tac gets a Dr. Pepper flavor. Ferrero North America has decided to step up its game: it aims to fully conquer the U.S. market with a wave of new offerings tailored specifically for American consumers. This is confirmed by the list of products the company will present at the upcoming Sweets and Snacks Expo, scheduled in Indianapolis, Indiana.

This move is no accident. The multinational, originally founded in Italy but now based in Luxembourg, has been active in the North American market for nearly fifty years, but it was only in the last decade that it made a decisive investment, importing iconic brands like Kinder and expanding its portfolio with strategic acquisitions. Among these, the purchase of Nestlé USA’s candy division stands out, bringing brands like Nerds, Butterfinger, and Raisinets in its purview.