At the Summer Fancy Food Show that was held in New York this week, Italian juice company Oranfrizer launched its Mongibello blood orange juice. This Not From Concentrate (NFC) juice is made in Italy and exported from the slopes of the Etna volcano, providing consumers with a speciality of the Mediterranean diet. Three varieties of blood oranges are used in Mongibello; Tarocco, Moro and Sanguinello.

“We export 100% Italian product,” says Nello Alba, CEO with Oranfrizer. “We produce 100% natural fruits and NFC juices, ours are authentic and unaltered flavours. We do not take away and not add anything to our fresh products. We strive hard to follow every step of the production process and guarantee high quality product in full respect to nature.”