BY: Noah Kirsch
Ferrero Group, the confections giant best known for Nutella and Tic Tac, will acquire a number of iconic American brands from Kellogg for $1.3 billion, the company announced on Monday. It marks the Luxembourg-based firm’s latest foray into the U.S. market.
The deal encompasses Kellogg’s cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses, which generated a combined $900 million in 2018 revenue. That includes Keebler pie crust, Famous Amos cookies and Little Brownie Bakers, one of two suppliers of Girl Scout cookies.
SOURCE: https://www.forbes.com
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