The USA is a vital market for Italian wine. A country in which Italy is competing with France for market share among foreign wines, and where, as in every country in the world, but starting from already high values, wine e-commerce has exploded into a pandemic. And it will continue to grow, especially thanks to the younger generations.

The United States is a country where 40% of all wine sales are already made on digital platforms. The most important of these is Wine.com, the largest wine e-commerce portal in the US, which as a “pure player” aimed solely at end consumers can develop a turnover of 300 million dollars a year, working in 50 states.