The Italy-America Chamber of Commerce (IACC), institutional partner Saint Joseph’s University (SJU) and IACC member Pomì are pleased to announce the launch of a new strategic partnership aimed at helping Italian food and beverage companies to develop new marketing and branding strategies for the American market.

Using newly launched product lines from Italy’s iconic Pomì brand as a real-time case study, students at Saint Joseph’s University’s Academy of Food Marketing will work with executives from Pomì to learn what drives consumers and develop a strategic omni-channel marketing plan for the company’s newest product lines.