Lanieri US Fashiontech Insights - research conducted online by YouGov for made-to-measure fashion ecommerce Lanieri.com - shows half (49%) of US adults are interested in buying customized items. 3% of these Americans are likely to spend +1.000$ in made-to-measure products, with an estimated turnover of +4$ billions*.

The survey gives a full view about customisation and the main trends in the digital transformation of this industry, with millennials** to become the most interesting cluster in the next five years.