
BY: Adam Robb
For chefs, worldwide renown often leads to lucrative expansion deals: Restaurants in tourism capitals like Tokyo, Hong Kong, Vegas, and Dubai are almost a given. That’s one reason why it’s so surprising that Massimo Bottura, the chef at Modena’s Osteria Francescana — one of the most critically acclaimed restaurants in Italy, and the world — has expanded in a different way, keeping just one full-service restaurant (with all of 12 tables), while focusing his expansion energy on a nonprofit initiative that aims to feed the hungry.
Lara Gilmore, Bottura’s wife, is the president of Food for Soul, a program that aims to promote awareness of hunger and food waste, while also opening ambitious “community kitchens” for needy patrons. The idea of offering food, in addition to a sense of culture and dignity, began as a happy accident in the run-up to Expo Milano 2015 — when Bottura offered to make a sustainable contribution to the city and its residents, and found eager chef-collaborators like Alain Ducasse.
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