A phenomenon called Prosecco. The locomotive and the motor of Italian wine goes strongly also in the Usa, the first market for Italian wine, where women support consumption, and consecrate its success. Therefore, in the Usa, the “king” of sparkling made in Italy registers an average penetration date of 24% among consumers reaching 28% exactly by female component.

According to the analysis carried out by Observatory Uiv on Iwsr data, Prosecco purchases in the first world wine market are made in 6 cases out of 10 by women, who, with an “awareness” at 76% (against 69% of men) demonstrate to know better Italian wine offer. Sparkling wines from Triveneto, particularly, reach a level of notoriety of 48% among women, while they stop at 31% among men.