Gianluca Bisol, president and CEO of Prosecco's Desiderio Bisol & Figli winery, embarked on April 26 on a 25-day tour of the U.S. in a Verde Montreal–colored 2022 Alfa Romeo Stelvio Quadrifoglio, provided by the luxury Italian car manufacturer. Desiderio Bisol & Figli is a quality leader for the Prosecco region, a part of wine production in the area for 21 generations. And while the tour focuses on the Bisol brand, Gianluca stresses that it is also an educational effort.

"My idea is to build the knowledge of Prosecco Superiore," Bisol told Wine Spectator, referring to the wines from more distinct, delimited terroirs within the larger Prosecco appellation. "We created the success of Prosecco, but the market doesn't understand the differences between Prosecco DOC and Prosecco Superiore. The character of the Glera grape—it's very sensitive to the changes of altitude, the soil, [the exposure]—and you can find this in the glass."