The digital age has seen a variety of new professions emerge within the world of fashion 2.0. The job of film director is currently amongst the most inevitable ones, in the fast-changing digital landscape. Today's fashion short film directors, have the task of reaching a wide range of individuals online, through content which transmits a fashion house's DNA, and has the potential of going viral.

Italian film director Luca Finotti has been one of the most-buzzed about young fashion film creatives since a couple of years, and his portfolio of clients includes Armani, Givenchy, Dolce & Gabbana, Vogue Italia, Adidas and Moschino. The 28-year-old currently divides his time between New York and Milan. It was in the Big Apple where he landed his first directing gig for Frankie Morello, at the age of 21.

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Source: http://www.forbes.com/