Lamberto Frescobaldi, president of the Unione Italiana Vini - UIV (Italian wines union) and head of one of the leading Italian wine groups, the FRESCOBALDI GROUP gave his snapshot of US wine market, on stage at “Vinitaly 2023”, stating, “The US is the leading market for Italian wine (exports totaled 1.8 billion euros in 2022, ed.), but it is a much more complicated market than it seems.

In fact, we are talking about 50 states that have different rules, and different, quite complex access systems to deal with”. In 2010, exports of Italian wines to the United States, in volume, according to data from the Wine Observatory of Unione Italiana Vini-UIV, Vinitaly and ISMEA from ISTAT data, was 49% white wines, 42% reds and only 9% bubbles.