The United States Tennis Association (USTA) and Lavazza today announced a multi-year agreement making "Italy's favorite coffee" an official promotional partner and the exclusive coffee of the US Open Tennis Championships. Lavazza's investment supports the brand's determination for exponential growth this year in North America.

As a partner with the US Open, Lavazza coffee drinks will be integrated into the on-site food and beverage experience. Attendees will have the opportunity to purchase Lavazza's coffee drinks at the new Lavazza Cafe, as well as at the many restaurants, concessions and hospitality areas located throughout the grounds of the USTA Billie Jean King National Tennis Center. 

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