The Cilento coast in Campania has long attracted Italian holidaymakers, but overseas visitors tend to head further north to the better-known Amalfi coast. That is starting to change – the Natural Adventure Company reports that UK Google searches for the Cilento coast are up 110% over the past 12 months. The company has run a self-guided walking holiday there since 2022 (from £915 for eight nights’ B&B and three dinners).

On Foot Holidays launched a  self-guided walking route from coast to mountains last year (from £1,180 for seven nights’ B&B and three dinners). And Saddle Skedaddle has a new guided coast-to-coast cycling holiday from the Adriatic to the Tyrrhenian Sea, including a final stretch along the Cilento coast from Palinuro to Paestum (£1,995 for seven nights’ B&B  and three lunches).