Perugia, the capital of Umbria, is a medieval gem of a hill town. Known for its excellent universities, rich architectural history and Umbria Jazz, one of the great music festivals of Europe, it’s also nurtured a vibrant sister-city relationship with Seattle for more than three decades.

There’s another area where Perugia shines: as a center of fashion, particularly in knitwear. Iconic brands such as Luisa Spagnoli and Brunello Cucinelli are collected and worn throughout the world. To further promote Umbrian fashion and encourage the next generation of fashion designers and artists, a new event was launched in 2023 called Umbria Fashion.