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Few bottles stand out on the liquor shelf quite like crimson-hued Campari. Even when it’s poured into a glass, the drink’s distinct color makes it instantly recognizable. Though contenders have emerged to challenge Campari’s dominance, when it comes to mixing classic cocktails like Negronis and Americanos, bartenders agree: There’s simply no substi...

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The company announced it would move its headquarters from San Francisco to New York in February last year. The new offices, which overlook Bryant Park, occupy the 18th and 19th floors of the Grace Building in Manhattan. Campari Group hired global architecture and design firm Gensler to design the new office, which has been designed to evoke the gro...

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If you think you’ve seen more Aperol spritzes this year, you’re not wrong. And if you’ve been drinking more of those sparkling red-orange drinks in pretty stemmed glasses, you’re doing exactly what the makers of Aperol at Campari hoped for. “We saw there was a growing interest in Aperol in the U.S., especially at summer events and destinations,” sa...

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What's the best way to kick off summer like an Italian? Just chill. Then, drink a Negroni. Luckily for you, Negroni Week is here again! From June 4 to 10, Eataly USA will be a mecca for lovers of the classic Italian cocktail as we participate once again in the annual campaign, which raises money for charitable organizations in the most delicious wa...

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A few years ago, while he was staying just outside Milan during a whirlwind tour through northern Italy’s vineyard, Ray Osborne quickly took to one very widespread local custom: spritzes in the afternoon. “You’d be out on a piazza, the town square, and everyone would have a spritz in their hands,” said Osborne, sommelier and assistant general manag...

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Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, today unveils its new ad campaign, Go A Sip Beyond. A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularize the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiratio...

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You’ve probably seen amari, from big brands like Campari and Averna to artisanal bottles made in Brooklyn, prettily lining the back bar at your favorite Italian restaurant or assertively flavoring drinks on high-end cocktail menus. It seems like every bartender and lifestyle magazine, is obsessed with blending the bitter, sweet and herbal flavors t...

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Up until recently, the Negroni was one of those cocktails that time had simply forgotten thanks to such bar fare as Lemon Drops, Fuzzy Navels, and Long Island Ice Tea. But just as those once-popular drinks from the ’90s and ’00s have faded, old classics have reemerged, timeless cocktails like the Old Fashioned, Manhattan, and, yes, the Negroni, a b...

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I have lived for fifteen years outside of Italy and had to endure the oh-so-harsh reality my beloved adoptive country knew next to nothing about aperitivo: the ritual, the food and, crucially, the drinks. Honed by years of aperitivo practice in the elegantly baroque squares of Turin, once abroad I had often to tell bartenders how to make my drink o...

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What began as a pop-up from bartenders Elad Zvi and Gabriel Orta graduated to a permanent home when the Freehand debuted back in 2012. Since then, the Shaker has been spreading liquid courage via a smart list of fruit-forward tipples, often served in vintage glassware with paper straws.   But don't get it twisted because this isn't quite a t...

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