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by Roberto Natalini   For the past few years, San Francisco has without a doubt been the West Coast city where one is most likely to spot a new Fiat 500. Between the City's narrow streets and challenging parking situation, the Fiat 500 seems the ideal vehicle, especially for those with a passion for Italian design.   Thanks to the par...

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by Dan Mihalascu   Fiat is promoting the North American launch of the 500L five-seat MPV with a funny commercial that shows "how different America might have been if the Italians had invaded instead of the British." The ad is really funny, even more given the historical inaccuracies in the video. It shows some locals being alerted that the...

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By Tommaso Ebhardt and David Rocks   Remember Fiat? It made its name building millions of modest cars like the tiny 500 and 600 hatchbacks in the 1960s and '70s. Sergio Marchionne wants you to forget that Fiat.   With the automaker now the full owner of U.S.-based Chrysler, Marchionne -- the chief executive officer of the group -– is...

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With the shell of the new Sirmax building rising as the backdrop, city, state and company officials celebrated construction of the new manufacturing facility. Sirmax is investing $25 million and will employ 50 people with an average salary starting this year. It is the first North American manufacturing plant for the Italian based company, whi...

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The popemobile is staying local. One of two Fiat 500L cars used by Pope Francis during his September trip to Philadelphia has been sold at auction for $82,000. Michael and Kate Chapman, owners of Chapman Auto Group, secured the winning bid Friday night at a black-tie event kicking off the weekend's Philadelphia Auto Show. Chapman Aut...

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By Stacy Wescoe   After getting its start in a showroom at the Palmer Park Mall, Fiat of the Lehigh Valley is finally getting its own home, and one of its fancy relatives is moving in, too. Brown-Daub held a grand opening May 1 on the newly built Brown-Daub Alfa Romeo Fiat on Hecktown Road in Lower Nazareth Township.   Laura Leue...

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FIAT Brand North America is helping to make it easy for California residents to purchase or lease the all-new 2013 Fiat 500e when the electric vehicle (EV) goes on sale in the Golden State this summer. The FIAT brand’s 500e retail plan addresses concerns that have typically prevented some consumers from purchasing or leasing EVs in the past, inclu...

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I was seated next to Piero Ferrari, Enzo's second and only surviving son, on Feb. 28, 2001, in Geneva. The occasion was the induction of the inaugural class of the European Automotive Hall of Fame. Also at the table that night was a shy, 24-year-old John Elkann, the current chairman of Fiat Chrysler Automobiles' holding company (there for the...

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di Diodato Pirone   Nell'universo Fiat c'è una grande fabbrica (oltre 1.200 dipendenti) che lavora anche la domenica. E persino il giorno del santo patrono. Accade a Cento, in provincia di Ferrara, dove i reparti dello stabilimento VM Motori – la terza fabbrica italiana di motori dopo Termoli e Pratola Serra – hanno marciato a pieno vapore a...

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by Rowan Horncastle Say 'ciao' to the new Fiat 124 Spider, Italy's take on the Mazda MX-5's two-seat, rear-drive roadster formula. And a very faithful take it is too. Unveiled today at the Los Angeles Auto Show, Fiat has revived the 124 nameplate for the first time in nearly fifty years.   But don't be fooled, because under those fun...

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