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Lamborghini announced Thursday that Museo Lamborghini, its museum based in northern Italy dedicated to detailing the company's history, reached a major visitor milestone this year. It attracted more than 100,000 people from around the world in 2017, its best year yet. The brand attributes this success to its now-retired Ayrton Senna exhibit, recent...

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Lamborghini unveiled the 2019 Urus worldwide in Sant’Agata Bolognese last month in Italy. Now it’s here on North American shores at the 2018 Detroit Auto Show, having made its debut at the Museum of Contemporary Art Detroit. The super SUV is powered by a 4.0-liter twin-turbocharged V-8 engine making 650 hp and 627 lb-ft of torque sent through an ei...

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Walking through the historic city center of Modena, Italy, cobblestone streets dating back centuries meander away from the main square, lined with boutiques, cafes and gelato shops. Couples walk arm-in-arm, laughing groups of friends and window shoppers stroll underneath the arcades. Noticeably absent from the scene are cars - the rules are that on...

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Supercar makers have long known that parked next to that snarling Lamborghini, a racing-red Ferrari, or stately Bentley at some of the globe’s toniest addresses is a practical SUV. With the sport utility vehicle market growing by leaps and bounds, they increasingly want in on the profits. Lamborghini unveiled the once-improbable Urus SUV on Monday...

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Lamborghini America’s motorsport manager Chris Ward said the recent success of Lamborghini Super Trofeo North America teams and drivers at the Lamborghini World Final in Imola has left all involved wanting more. A banner weekend in Italy saw North America-based teams and drivers collect the Pro and Pro-Am championships along with multiple race wins...

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The newest, most outrageous, “super extreme” idea from Lamborghini is a box. Well, metaphorically. The Italian supercar giant unveiled a new slice of its future today with the Terzo Millennio, an electric hypercar concept with some really bold ideas under its hood. But the Terzo Millennio is more than just a beautiful (and for now, completely stati...

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As the late season, final rounds 11 and 12 for the Lamborghini Super Trofeo North America competitors kicked off this week in Imola, Italy, they were welcomed to the beautiful Italian countryside by unusually cold temperatures and of all things, snow. Needless to say, the snowfall and inclement weather put a damper on the week's proceedings and mos...

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Last week, the Waltham High School Italian department, the Italian Consulate of Boston and Centro Attivita Scolastiche Italiane collaborated to host Italian Day at WHS. Students enjoyed pasta-making with master chef Federico Zampieri, a visit from a Lamborghini and a performance of Giuseppe Verdi’s “La Traviata.” “This was a great day and one the s...

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Now with almost a full model lineup, Lamborghini is quickly running out real estate to house its inventory in North America. That's why Automobili Lamborghini recently announced that it will be opening two new dealerships in Sterling, Va. and Toronto, Ontario.  Lamborghini is opening its doors to more buyers in these two locations in anticipation o...

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Bodyfriend’s Lamborghini-themed massage chair is expected to see light in the US during the first half of 2018, according to company officials.“We expect the chair to be introduced at the Las Vegas flagship store in the US, possibly as early as next year,” a spokesperson for the Korean massage chair firm recently told The Investor. Bodyfriend signe...

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