There is an extraordinary description of Made in Italy as seen from the perspective of design in the book “Il design e l'invenzione del Made in Italy” (Design and the Invention of Made in Italy) by Professor Elena Dellapiana. It is a theme that intersects with the United States several times, even in the introduction of the "Made in Italy" brand, w...
READ MOREPicture it. As the story goes, Ferruccio Lamborghini, who had been manufacturing excellent tractors since 1948, had bought a Ferrari about which he made complaints. His response from Enzo Ferrari came across as an insult when he said, “Why don’t you stick to tractors, and I’ll stick to cars.” Apparently Lamborghini replied, “I can do this as well,”...
READ MOREAlfa Romeo is attempting to reinvent itself a little, with the Stellantis brand hoping that the Tonale Hybrid and Guilia can revive its fortunes in America. Things are set to get a little more exciting however, with the company having teased and started the countdown to an all-new supercar, with hybrid power, that will launch at the end of August....
READ MOREOnce again, the Italian Trade Agency (ITA) is bringing un po’ d’Italia to Chicago, extending its carefully curated sponsorship of some of Italy’s very best men’s brands at the Chicago Collective from August 6th to the 8th. These brands combine long-standing Italian sartorial tradition with the world’s most sophisticated manufacturing techniques to...
READ MORELegend has it that a monk, living in the Middle East, heard the daily call to prayers from the mosques. Upon returning to Italy, he pitched the idea that Christians should have something similar, to call the congregations to mass. And thus, the idea of bell towers was born. On a recent tour I led through the land of my ancestors, the nutshell-sized...
READ MOREGlasses, the ingenious invention that revolutionized vision correction, have a fascinating history intertwined with Italy, particularly wtih the city of Venice. While their exact origin is subject to debate, it is widely believed that the precursor to modern eyeglasses was likely invented in La Serenissima around 1285-1289. Although historical evi...
READ MOREOro Chiaro, Italian for Light Gold, is a light metallic gold shade that Ferrari developed by Glidden Salchi in the 1970s. Now the color is back in the Tailor Made customization program, so you can, at any time, spot a Ferrari in Oro Chiaro out in the street.This shade makes this 1977 Ferrari 308 GTB Vetroresina that the Italians built between 1975...
READ MOREAfter the success of the 2022 edition, the Consulate of Italy in Detroit and the Dante Alighieri Society of Michigan have decided to confirm their participation in the 2023 edition of the Detroit Month of Design, with the project called "LoveITDetroit", which won the first edition of the "City of Italian Creativity in the World" organized by the It...
READ MORE“Villeggiatura” in Italian means vacation. It’s easy to overlook that the word’s etymology also includes the idea of villa: as if vacationing meant spending time in what in past centuries were called ville di delizia, places of balance and harmony between culture and nature, where one could restore both mind and body. Movies have always had a speci...
READ MORE“Spaghetti Western” is a term for low-budget cowboy movies made in Italy 50 years ago—several of which became cinematic classics—and now Italy and Texas are joining forces once again as the Italian Trade Agency is dispatching no fewer than 20 menswear brands to the Dallas Market Center for the Dallas Men’s Show, scheduled for July 29–31. It will be...
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