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Authenticity, history and passion are the three words that sum up the Consortium for the Protection of Balsamic Vinegar of Modena's strategy for tackling the huge challenge of purchasing awareness in US consumers. The campaign was launched in 2017 to develop positive dynamics towards the US market and to make a real contribution in increasing aware...

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Walking through the historic city center of Modena, Italy, cobblestone streets dating back centuries meander away from the main square, lined with boutiques, cafes and gelato shops. Couples walk arm-in-arm, laughing groups of friends and window shoppers stroll underneath the arcades. Noticeably absent from the scene are cars - the rules are that on...

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Known for his creative approach to food and exceptional dishes at Osteria Francescana in Modena, Italy, chef Massimo Bottura has blazed a trail in the food world by pushing the industry's boundaries again and again. His latest project, a dinner inspired by immigrants at Ellis Island, is raising funds for God's Love We Deliver, with help from his sp...

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Overshadowed by powerhouse destinations like Rome and Florence, Modena flies under most travelers’ radars. But given that this northern city is the birthplace of many Italian icons — from balsamic vinegar to Ferrari cars to famed tenor Luciano Pavarotti — there’s no shortage of cultural and culinary riches to discover. Thanks to its star turn in th...

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Food waste is a huge problem globally — starting with our own refrigerators. Over this Thanksgiving week, Americans will throw out almost 200 million pounds of turkey alone, according to figures from the Natural Resources Defense Council. But before you toss that bird, read on. We asked Massimo Bottura, one of the world's best chefs, to help us fig...

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Somebody just bought the Ferrari-you-can’t-buy. Yes, a Ferrari LaFerrari Aperta sold for $10 million Saturday night at the RM Sotheby’s auction at Ferrari's Fiorano track in northern Italy. (By our calculations, 8.3 million Euros equals $9,989,340.50. We just rounded that up to $10 million.) Mama mia! That’s a record for a modern car. It’s also dou...

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When I started planning our vacation to Italy my teenage sons worried about being trapped for hours in museums. I promised that wouldn’t happen, since I still have flashbacks to my parents dragging my sisters and me on exhaustive and exhausting visits to museums and places like the landscape painter Frederic Church’s house at Olana in Hudson, N.Y....

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It has been almost 10 years since Luciano Pavarotti’s passing on September 6, 2007, but his legacy will live on forever. He has been one of the few opera singers to win crossover fame as a popular superstar. “I would like to be remembered as the man who brought opera to the masses,” the legendary tenor said in an interview. The most beloved and cel...

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Tourists visiting Modena will find all the charm of small-town Italy, where people leisurely walk along cobblestone streets in the early summer heat while enjoying gelato — fresh, rich and creamy, as it should be. As a base of regional travel through northern Italy, Modena (pronounced Mo-dah-nah) is located in the Emila Romagna province. Three airp...

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Steve McQueen famously said: “Life is racing. Everything else is just waiting.” In June, more than 100 drivers and their crews of the Italian motoring club proved the actor right. The Modena Cento Ore, an annual road rally race through the Northern Italian “Motor Valley” that lies between the Adriatic Sea and the Mediterranean, ended as per traditi...

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