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60 years of history locked in a jar, Nutella has become a brand, not just a product. Nutella's 60 years celebrate the genius of Michele Ferrero, who invented the hazelnut and chocolate spread in 1964. For decades it was an almost unique proposition inside large-scale retail; today it has become a product category in its own right. On April 20, 1964...

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The name “Cacciatore” (hunter’s style) derives etymologically from its original use in the rations that hunters carried in their knapsacks during their trips. The history of the product developed hand in hand with the evolution of the rural culture typical of the regions of the production area, which provide the raw material that is processed accor...

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The search for more responsible use of natural resources, alternative solutions to (hyper)consumption of food, and ways and methods of reducing waste production inspired participants in the “Io ci credo”(I Believe) call, organized by In Cibum Lab, an incubator of projects in the foodtech field. We met some of the featured companies. Dismeatable As...

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Someone would be surprised to find that Volpedo is considered among the most beautiful towns in Italy. In fact, the country at first sight seems disordered, not very compact in its urban structure of the medieval imprint(still clearly visible) due to some construction interventions  that have changed original physiognomy. From the other side, this...

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A new approach with the customer and especially a new way to enjoy an evening sipping a drink arrives in Turin. The robotic mind of Toni Compatto (the robot bartender) is entrusted with the arduous task of satisfying customers at every whim.  Italy’s first robotic bar is more than just a passing trend; the well-structured program has a long-term pr...

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Do you dream of an unforgettable holiday, surrounded by stunning landscapes of the Piedmontese hills, in a land rich in art and culture, but above all excellent wine and a rich and varied culinary tradition? The territory of the Langhe is the ideal place to slow down, enjoy the slow pace and conviviality of everyday life in the small ancient villag...

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Just a couple of videos on social media were enough to intrigue and push many people, especially from Northern Italy, to try Gelà Monfrà, the meat ice cream made in Piedmont. "People even travel fifty kilometers to taste it; they've come from Milan specifically, and even a group from the surrounding area of Pavia," explains Alessio Macchia, the cre...

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La Dolce Vita Orient Express announced that it will soon be ready for guests to book tickets for what could arguably be called the most luxurious train journey in the world. In a press release shared with Travel + Leisure, the train operator shared it will open its virtual ticket window in April, with the train's specific run dates coming later thi...

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Turin has been chosen as the Capital of Business Culture 2024. The candidacy had been launched in May, at the Book Fair, by Unione Industriali Torino as the promoting party. "Alongside the entrepreneurial legacy of which we are the custodians, the emphasis was placed on the future of our community, particularly the young generation: an approach tha...

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The interaction between Wineries and Design represents a trend of great topicality and extreme interest. More and more wineries, especially in recent years, have transformed their cellars into authentic works of Design. In this article we will consider a few Italian examples, having before us a panorama of dozens and dozens of fascinating ones. In...

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