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Italy boasts heaps of creamy pastas and cheese-riddled pizzas, but the land of all things Dolce Vita offers more than just amazing food. It is one of the world's best destinations for avid hikers, thanks to a tradition of pedestrian trails that can be traced back to the Romans. Visitors can enjoy everything from seaside walking paths to intense mul...

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Discovering hidden swimming spots in Italy gives you the chance to experience a side of the country that’s anything but ordinary—far from the summer chaos, deeply authentic, and truly revitalizing. Here, you'll come across natural pools, secluded beaches, alpine gorges, and mountain lakes. These wild corners invite complete renewal, deep connection...

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Exactly 50 years ago, Italian cinema once again proved its genius for creating unforgettable characters and stories that would become cultural landmarks - at least in Italy. Back then, few Italian films made it across the Atlantic, which means American audiences missed out on some remarkable masterpieces. While the 1990s gave the U.S. Friends, Ital...

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Founded in 1958 by Count Ernesto Bocca, Sina Hotels is Italy’s longest-standing luxury hotel collection still owned and operated by the founding family. It has become one of the country’s most distinguished luxury hospitality brands, thanks to the irreplaceable family legacy that has been at its heart since day one. The story of Sina Hotels is a ca...

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Florence is not just an open-air museum, but a story that you can read and experience as you stroll through its squares. Every stone has a story to tell, every statue something to reveal, every facade lights up in different colors depending on the light. Visiting the squares of Florence is not just about seeing famous monuments: it is about walking...

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Looking to explore beyond Milan? You’re in luck! The fashion capital of Italy serves as the perfect base for discovering some of Northern Italy’s most stunning destinations. From charming medieval towns and pristine lakes to vibrant cities and coastal gems, we’ve handpicked 17 incredible places you can easily reach by train, car, or organized tour....

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Giacomo Puccini’s music is inseparable from the landscapes and spirit of Tuscany. Born in Lucca in 1858, Puccini grew up in a city of music, spirituality, and tradition. His father, also a musician, died young, and the family expected Giacomo to continue the musical line; it was in the churches and theaters of Lucca that Puccini first absorbed the...

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On the steep hills of southern Tuscany, Romain Piro has spent the past two decades harvesting fruit from his silvery olive trees and turning it into olive oil. In 2019, he convinced his sister, Marie-Charlotte Piro, to go into business with him. The siblings started shipping their small-batch bottles to the United States, where olive oil is in high...

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In the soft Tuscan dawn, before the beach umbrellas unfurl, an old man steps onto the sand of Viareggio as he has every summer for decades. The air carries the salsedine—that distinctive mix of salt and sea breeze—and the promise of another sunny day identical to countless ones before. There is a saying in Italy: stessa spiaggia, stesso mare—“same...

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In the province of Grosseto, in the green Maremma, Sorano is a small village built on top of a tuff cliff. This village, along with other picturesque medieval towns built into the tuff, preserves essential evidence of the Etruscan civilisation. Strolling through its alleys, one breathes history, among ancient buildings and the mysterious Etruscan h...

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