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In essence, Tourist Italy‘s insights as an industry observer underscore a significant paradigm shift in travel preferences among Gen. Z. It’s not merely about where they go but how they authentically experience and share the beauty of Italy, shaping a new era of travel characterized by individuality and unique encounters. In the dynamic landscape o...

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In one of the most visited countries on Earth, and in one of its most storied regions, there is a place that even many Italians don’t know exists. The Valley of the Mills (Il Vallone dei Mulini or Valle dei Mulini), right in the heart of the tourist-congested Amalfi Coast, is a silent valley where nature has reclaimed the medieval and the modern ru...

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Summer is the ideal time to discover the seaside wonders of Lazio and its charming seaside villages. This region, known for its rich history and vibrant capital, offers over 300 km of fascinating Tyrrhenian coastline, which welcomes golden sandy beaches, crystal clear waters and breathtaking scenery dominated by ancient castles and Roman ruins. Sta...

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The squares, the monuments, the museums, the shopping and the aperitivo: Milan is a vibrant metropolis capable of offering all this and much more, in a context where history, culture, and folklore blend seamlessly with modernity, fashion and the desire to amaze. Limiting ourselves to visiting Milan in one day may be too short to explore all the att...

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An Italian town known for its "fiery cuisine" and troubled past has long been known as the country's most beautiful. Tropea is a seaside resort town in Italy's Province of Vibo Valentia, Calabria, close to the toe of the boot-shaped country. The community and larger province are several hundred miles from the country's tourist centres, with Naples...

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We've compiled a list of 7 things to do in Aosta that will make you feel like a local. Our recommendations include a mix of must-see attractions and hidden gems that capture the authentic spirit of the area. You'll find recommendations inspired by the locals' habits and the must-visit spots and activities to better understand a complex city like th...

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Beloved by Italians for its atmospheric natural hot springs, Bormio is the best Alpine getaway you’ve never heard of.   The town hosts the Alpine Ski World Cup every year, and much of the skiing at the 2026 Milan-Cortina Winter Olympics will take place here too. Yet in a recent press group of very well-seasoned travellers, we were all shocked to re...

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In a recent article Catherine Sabino from Forbes explored Italy in an alternative way: she looked at some of the country’s most popular destinations and found lesser-known but equally appealing options for a holiday, or looked at them from an entirely different lens.  Let’s take Venezia, for instance: instead of talking about its artistic and cultu...

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Forty minutes drive from Ragusa or Noto, and nestled within a valley formed by four hills, lies the spectacular town of Modica. One of eight UNESCO Heritage ‘Val di Noto’ towns and cities in south-eastern Sicily whose architectural landscape changed forever following the devastating earthquake of 1693, the medieval old town once carved into rock ha...

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Are you ready to teleport to a place where the sea meets serenity and every street corner screams, “You're on vacation!” Welcome to the dreamy town of Amalfi, where fun isn't just a word; it's a lifestyle. Whether you're a history buff, a nature enthusiast, or a foodie seeking authentic flavors, This place has something for everyone. So, don't wait...

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