Aperitivo, the Italian pre-meal drink with appetizers, can be thought of as a heavy happy hour. But as is so often the case with food and drink, Italians have made it an artform. Aperitivo comes from the Latin aperire, which means to open. You're opening your stomach before dining. A spritz, or something including a bitter alcohol, is tradit...
READ MOREItaly has reached out to US bartenders in an attempt to remedy lost alcohol sales caused by the lack of American tourists who have been able to travel to Italy during the pandemic. Many of Italy’s biggest alcohol producers including Aperol and Fernet-Branca have signed up to the Spirits Promotion Project, created by the Italian Trade Agency. Countl...
READ MOREYou know a drink has really made it when Marks & Spencer starts selling it in a can. It was only a matter of time with gin & tonic (‘gin in a tin’), and who hasn’t enjoyed a pre-mixed canned mojito. Now finally, after a substantial online campaign, last month saw the debut of M&S’ Aperitivo Spritzer. Though not licensed to use actual Aperol, nobody...
READ MOREPlenty of things are sparking debates online, and the latest thing is the Aperol Spritz. James Beard Award-nominated Rebekah Pepple snubbed the Prosecco, club soda, Aperol and orange slice concoction in an incendiary New York Times op-ed titled, “The Aperol Spritz Is Not a Good Drink.” She slammed the Italian wine-based aperitif, describing it as s...
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